"Cavities": What Happens When Candy Meets Vegetable?


When you were a kid, did you ever imagine that there were jelly beans inside of a pea pod? Designer Dayoung Hong did. “I really hated vegetables when I was little,” says Hong, “so I started imagining what I could have done to make me like them.” 

 

Using vivid colors, the book is intended to reframe vegetables in a vernacular that children are already affectionate toward.

 

"Cavities" is a series of prototypes in response to a design brief around creating a book on the theme of “containers.” (The title of the series is a play on words between a kind of container and a kind of oral hygiene consequence!) In the book, different fruits and vegetables are featured in portrait—each revealing a sweet center or sweet surrounding. Using vivid colors, the book is intended to reframe vegetables in a vernacular that children are already affectionate toward. Will they eat their vegetables now? Perhaps not, but they may not be able to look at a head of broccoli in same way ever again. We aren't!

Candy Head Broccoli

 

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Milk Chocolate Avocado

 

Sour Belt Onion

 

California Orange Pear

 

Chocolate Ball Paprika

 

Jellybean bean

 

Sprinkle Coconut