Design For Protest: Able, by Samantha Moore


Designed by Samantha Moore, Able is a suite of products that affords you the ability to display printed matter in the urban environment. Inspired by simple mechanisms such as paperclips and clothespins, Able turns the urban environment into a land of opportunity where poles, crevasses and brick ledges become the scaffolding for the display of two dimensional matter.

collection-of-tools
collection-of-tools

A protestor’s #1 resource is the environment around them, and a message that is not seen is a message that may not be heard. With the majority of public protests taking place in urban settings, signs are often lost in a sea of visuals, and the movement of protestors precludes the ability to “brand” environments with lasting visual messages. Moore decided to create a set of tools that allow protestors to take advantage of the environment around them and to display their messages in lasting, dependable ways.

IMG_8615_1
IMG_8615_1
IMG_8545_1
IMG_8545_1
IMG_8568_1
IMG_8568_1

Able is suite of product affordances, taking various forms and used in myriad contexts. Hook, Clip, Bridge, Tie, Wedge and Lasso are each named to express their function, and together they are built to last, yet “priced to leave behind.”

IMG_8634
IMG_8634

Sold at retailers such as Home Depot and Target, the products come in canvas bags that can be worn on the belt for quick and convenient deployment.

pair-of-people
pair-of-people
IMG_8506_1
IMG_8506_1
packagingfull
packagingfull
IMG_8600_1
IMG_8600_1