Totally Hacked Possibility Pack, by Zena Verda Pesta and Clay Kippen


The Totally Hacked Possibility Pack is a kit of modular toys that facilitate open-ended play for kids. Designed by Zena Verda Pesta and Clay Kippen, the product stands in protest of conventional toys that prescribe their use and limit the opportunities for free exploration, and as such promotes independent and creative thinking from a young age. The brand embodies a spirited, inquisitive, and honest essence—one that adapts to the needs of open-ended play.

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When conducting research and surveying toy stores, the designers were overwhelmed by the prescriptive nature of the majority of toys. These types of products—especially dress-up kits and role playing games—often come with pre-made worlds replete with fixed conventions of behavior. The Possibility Pack, as an alternative, provides a platform of interchangeable components, purpose-built for kids to use in myriad ways.

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To create a broad palette of materials, textures, and ergonomics, the kit contains natural materials such as wood, wool, and rope, along with synthetic materials such as Velcro, Spandex, and brass. Parts and pieces can be combined and explored in infinite ways, and children can invent both practical and fantastical uses for the elements and constructions.

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