TRMTAB, by Mansi Gupta and Cassandra Michel


TRMTAB is a bracelet system that helps you and a friend make and maintain a pact for positive change. Designed by Mansi Gupta and Cassandra Michel, the product attempts to address the “loss of momentum” frequent in post-protest scenarios. Employing a buddy system, each upcycled leather bracelet comes as a pair, joining its two wearers in a kind of social action pact. On each bracelet is a series of six holes, allowing for six different pacts to be made. The stud that stands for each pact serves as a reminder for both wearers. For broader social support, TRMTAB also provides an online platform where stories, pacts and inspirations can be shared.

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 Throughout their research, the designers were inspired by the notion that small changes, collectively, can lead to larger impacts. Specifically, they turned to designer, architect, systems theorist, and futurist, Buckminster Fuller, who in a 1972 interview for Playboy magazine talked about the importance of the individual to make change. In the interview he made the analogy that the individual is like a trimtab—a tiny rudder on a ship—which can change the direction of a large ship with just a tiny amount of pressure applied. Fuller believed that a people could be trimtabs, and famously said, “Call me trimtab.” Henceforth the name of the bracelet system seemed apt: TRMTAB.

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 The bracelets, made from upcycled leather factory waste, and are packaged on 100% post-consumer cardboard. For point of sale, the designers identified Madewell as an ideal retail store for the product, and, recognizing a growing online marketplace for sustainable, purposeful products, proposed Zadie.com and Tom’s new marketplace for online purchase.

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