Design is traditionally seen as a problem-solving discipline, but there are great opportunities to introduce new products and experiences into the world that find their genesis in other rationales. Design Delight challenges traditional needs-based design processes, delving into celebration, heightened articulation, and drama as new expressions of design. Harnessing the senses, emotional cues, the role of provocation, and structured narrative, this course explores the role of delight and joy in design process and practice.
Design Delight adopts a holistic approach to design that acknowledges the role of products as “props.” Through the lens of the emotional and the experiential, students explore both the place of design within the world of the senses, and the role of the senses within the world of design. Through design making, interviews, and research, students will play with stimulation, celebration, amplification, choreography, symbolism, and emotion as tools toward a new design ethos.
Design Delight is a studio-based class in which students work on a variety of team-based and individual projects. Lecturers from varied industries will offer new perspectives on design delight-including chefs, comedians, poets, musicians, circus performers, artists, set designers, and perfumers. Outside experts will partner on several projects, exploring inspiring examples of “delightful design” that inform and challenge the designer’s perspective and methodology.
Students in this course will come away with a set of tools to:
- Utilize a set of design criteria that push beyond problem-solving
- Leverage the senses as a methodology for amplifying design
- Understand the role of emotion and engagement
- Deliver high quality, memorable experiences
- Control the use storytelling and narrative in the delivery of the products of design
Design and the Social Life of Cities, by Richard Sennet
Poetics, by Aristotle
The Power of Story, by Robert Mckee
Blue Trout and Black Truffles: The Peregrinations of an Epicure, by Joseph Wechsberg
Screenwriting 434, by Lew Hunter
The Fat Duck Cookbook, by Heston Blumenthal
Story: Substance, Structure, Style and The Principles of Screenwriting, by Robert Mckee
The Female Brain, by Louann Brizendine
A Connecticut Yankee in King Arthur’s Court, by Mark Twain
Alice in Wonderland, by Lewis Carroll
So Good magazine
Fellini’s 8 1/2 (film)
Pasolini’s Salo (film)