Design Narratives: Video Storytelling

Faculty: Michael Chung

 
 

 

COURSE DESCRIPTION

Visual storytelling has become a critical tool in helping designers sketch, prototype, visualize and communicate their ideas. Increasingly, this storytelling takes place within the medium of video, which provides a powerful, immersive and easily disseminated means of articulating the products of design. From context to scenarios, from use to benefits, as product designers expand their purview into the realm of experience design, video has become a lingua franca of both design practice and design commerce. This course will cover the basic principles of visual communication using techniques in contemporary filmmaking. Working in teams on a tangible project, students will get hands-on experience in different stages of the storytelling process, including observation, ideation, script writing, storyboarding, shooting and editing.

 

COURSE OBJECTIVES

This course teaches students the basic principles of visual communication using techniques in contemporary filmmaking. Working in teams on a tangible project, students will get hands-on experience in different stages of the whole storytelling process, including observation, ideation, script-writing, storyboarding, shooting and editing. Instead of taking the more traditional approach of narrative filmmaking, this course will place emphasis on visual storytelling in the context of design product, employing various filmmaking techniques as problem-solving and communication tools in developing their design concepts. Through close connections with current professionals, students will be exposed to the most cutting-edge practices of storytelling in the design profession. 

 

CLASS EXPERIENCE

This course will emphasize hands-on experience. Student teams will approach the core design idea of each project and explore it through film, and class time will be comprised of brainstorming ideas and critiquing weekly deliverables. Working professionals from the field will act as guest critics, providing insights from current professional practice. 

 

COURSE DELIVERABLES

Students in this course will come away with a set of tools to:

  • Understand and leverage the basic principles in visual storytelling, such as narrative structure, story arc, aesthetics, characterization, continuity, rhythm, and pacing
  • Gain confidence in using various filmmaking techniques as design tools
  • Understand and gain experience in pre-production, production, and post-production
  • Create powerful storytelling using a variety of tools
  • Work collaboratively with other students with different skill-sets
  • Gain a deep understanding of cutting-edge storytelling practices in the design profession

 

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