Ingrid Fetell

Design Director
Ingrid Fetell

Ingrid Fetell is a multidisciplinary designer and design researcher at IDEO in New York. Experienced in a range of fields including ethnographic research, industrial design, brand strategy, and creative writing, she brings together diverse ways of working to integrate a human perspective into the design of products, services, and experiences. Her particular area of expertise is the intersection between design and emotion, and she writes extensively about the ways in which design can foster emotional well-being and sustainability. Her work can be found on Psychology Today, Core77, Deep Glamour, and at her own blog, Aesthetics of Joy. Prior to joining IDEO, Ingrid worked as a strategist with agencies Redscout, Landor, and PSB, working with clients in a range of industries including media, entertainment, retail, healthcare, food and beverage, and consumer products.



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