When you were a kid, did you ever imagine that there were jelly beans inside of a pea pod? Designer Dayoung Hong did. “I really hated vegetables when I was little,” says Hong, “so I started imagining what I could have done to make me like them.”
Using vivid colors, the book is intended to reframe vegetables in a vernacular that children are already affectionate toward.
"Cavities" is a series of prototypes in response to a design brief around creating a book on the theme of “containers.” (The title of the series is a play on words between a kind of container and a kind of oral hygiene consequence!) In the book, different fruits and vegetables are featured in portrait—each revealing a sweet center or sweet surrounding. Using vivid colors, the book is intended to reframe vegetables in a vernacular that children are already affectionate toward. Will they eat their vegetables now? Perhaps not, but they may not be able to look at a head of broccoli in same way ever again. We aren't!
Candy Head Broccoli
Milk Chocolate Avocado
Sour Belt Onion
California Orange Pear
Chocolate Ball Paprika