On December 16th, the final guest of the Fall 2015 lecture series, John Dimatos, ‎Director of Design and Technology Communities at Kickstarter, let the MFA Products of Design department in on some of the keys to running a successful campaign. Highlighting the way the Kickstarter model has allowed consumers to engage with products earlier than ever before, John encouraged designers to use the platform as part of the iterative development process, a chance to gather feedback early and often. Watch the video below to hear what he says about choosing a narrative lens, designing an engaging project page, and shifting strategy mid-campaign. Enjoy!