LoopWhole is a suite of ecological service provocations that increase conservation through impact reframing. Popular culture supports the message that material possessions represent drivers of happiness and satisfaction. For businesses, a significant measurement of success relies on endless growth and constant expansion. Thus, both consumers and producers help create centrifugal force that contributes to excessive rates of production and consumption. In turn, that taxes our financial, physical, and environmental health. They also create rampant pollution, excessive consumer debt, and a rapidly-degrading environment for many species.
Switching to conservation mode involves people’s behavior rather than just creating new physical products. This matter is wrought with complexities, and thus inspired Chris to convey the evidence to other people to avoid the misconceptions of products and consumption. “Many of the sustainable notions I have subscribed to for decades turned out to be sustainaBull– a wash of false or partial information. Artificial Christmas trees and paper grocery bags are extremely bad for the health of our environment,” said Chris.
Greentime reframes the relationship between money and time to reduce the impacts of hyper-consumption and promote environmental conservation. Americans are supercharged to acquire more stuff; one third of us have zero dollars saved for retirement. Our credit card debt struck an all time high in 2017 at over one trillion dollars– the average per-capita debt is over four grand. To counteract these statistics, Greentime amplifies financial conservation through saving more and spending less.
UseCounts is an ecological service design built upon the quantified, scientific research contained in life cycle assessments (The Life Cycle Assessment of Supermarket Carrier Bags). Due to resources consumed during manufacturing and transportation, every product begins its life cycle with an embedded carbon footprint. This impact can be counteracted in the hands of consumers. The UseCounts message is that the sustainability of a product is largely determined by how we use it, how often, and what we choose to do when we are finished using it.
A wide array of design provocations were created to develop Use Counts– beginning with visual imagery, a website, and a social media platform to a voice actuated interface, physical products and a public facing experiential interaction. All of these platforms are leveraged to communicate the evidence in tangible and visceral ways and spread the messages of environmental sustainability.
Check Out Lane
Check Out Lane interacts directly with people to explain Use Counts and the complexities surrounding even simple things like shopping bags. This roving, interactive display was tested in Union Square, NYC.
Bottleneck is a series of visual narratives that provoke an examination of our relationship to plastic as a material and illustrate the affects it has on our health. Shown in various poses, gestures, and forms, the main actor in Bottleneck is the ordinary plastic beverage bottle in serene and grotesque portrayals. This fresh imagery commemorates the 50 year anniversary that has bonded people, plastic and water.
To view and learn more about Christopher, visit his design portfolio at christopherand.com.