To start off the day for the fifth annual MFA Products of Design Thesis Presentations, program chair Allan Chochinov welcomes guests, families, and simulcast viewers, discusses the role of design in the world, and how "the design anything means the design of everything." Enjoy the opening remarks below, and be sure to check out all the thesis projects that follow here!


Everyone has a hardware strategy, so when you ask someone the question “do you like my logo,” and they answer with “I LOVE your logo! But what’s your hardware strategy?”—you better have a fucking hardware strategy!