The heart of the program is the mastering of three fields crucial to the future of design: Making, Structures, and Narratives.

 

Shorter, more intensive courses, mixed with a "no grades" policy translates into maximum opportunity to think big and an optimized use of time, attention, and resources.

 

In the program, students don't have to choose between tracks. They are all combined, strategically placed across the 2-year experience.

Making
Students investigate multiple dimensions of physical design practice, its processes, and tools. We deepen the connection to craft, and explore the fascinating potential of technology on artifacts. We ground making in both the personal delight of the maker, and the commercial, production, and experiential possibilities that happen with scale.

Located on steps away from Products of Design is the new Visible Futures Lab (VFL)—a mix of a woodworking and machine shop, rapid prototyping lab, electronics lab, sewing & soft lab, and gallery, all in one space. The VLF is a state-of-the-art Maker Space featuring the latest tools for digital fabrication (see complete list of equipment here).

Structures
Students learn about the information and business structures that make effective design possible: research, systems thinking, strategy, user experience and interaction/information design. Students gain a capacity to put design in experiential, social, business and economic contexts.

Narratives
Design demands stories. At every step, the story of the design and its animating ideas must be made compelling through drawing, graphic representation, videography, history, writing, and point of view. Students explore the storytelling dimension of design necessary throughout the design process—from idea to market.