Kyla Fullenwider

Co-Founder, Imperative



Kyla Fullenwider is an educator, writer, and social designer who works to improve the quality of life of communities.

Kyla has designed and implemented projects with the City of New York, the City of Los Angeles, the Baltimore City Health Department, the Cooper Hewitt Design Museum, UCLA, Etsy, GOOD, Pepsico, and the Legacy Foundation among others. In 2007 Kyla launched and directed Garden in Transit, transforming the New York City taxi fleet into a four-month public art installation. And in 2009 she helped launched the Pepsi Refresh Project, a program which reallocated over 30 million dollars in advertising dollars to communities in need across the country. Her work has been featured in the NY Times, LA Times, NY Magazine, and Fast Company and in case studies authored by the Harvard School of Business and the Annie E. Casey Foundation. Her writing has been published by Metropolis Magazine, Next American City, GOOD Magazine, and Outpost Journal, among others. Kyla speaks and has lectured at a range of schools and institutions including the Smithsonian American Art Museum, Columbia University, the University of Pennsylvania, and the Art Institute of Chicago.

A graduate of Harvard University and the Maryland Institute College of Art, Kyla is a Co-Founder of Imperative and faculty at MICA and SVA, where she teaches Design for Change and Products of Shared Value. She lives on a quiet block in a busy neighborhood of New York City.



Design for Social Value: Frameworks