Rinat Aruh

Co-Founder, aruliden



Rinat Aruh is the co-founder of aruliden, a progressive brand strategy and product design agency that bridges the gap between marketing and design through their process of producting. Rinat is also the co-founder of tools-at-schools, a non profit design thinking workshop dedicated to working with high school students in understanding and applying design thinking as a tool for problem solving. Rinat brings her nontraditional approach to design and marketing to a variety of companies. Through her work with brands such as MINI, Lacoste, Kiehl’s, Motorola and PUMA the agency has won numerous awards and contributed to successful product launches and brand experiences.

Product, Brand, and Experience