Julie O’Brien

Julie O’Brien is a behavioral scientist and the Head of Behavioral Science + Coaching at US Bank, Julie holds a PhD in Social Psychology, created the behavioral research function at Opower, led the health initiative at Duke University’s Center for Advanced Hindsight, and most recently led Applied Behavioral Science at WW International. She’s spent her career designing and testing scalable solutions that close the gap between what people want to do and what they actually do; bridging the academic world and the product world. She believes that basic research has enormous value to product and service design and that everyone can learn to think like a behavioral scientist. Julie has designed products, started two nonprofits, and studied the full range of human behavior from energy efficiency to racial discrimination to diabetes self-management.

Education 
PhD Social Psychology, University of Maryland College Park
M.S. Social Psychology, University of Maryland
B.A. Psychology, University of Delaware

Course
Behavioral Psychology