Jason Severs

Creative Director, Frog Design



Jason has been at frog for over 10 years and is a creative and strategic lead for the New York studio. He is responsible for focusing teams around holistic perspectives that ensure human needs and businesses objectives are understood and translated into feasible, responsible, and potentially meaningful design interventions. Jason is also the global lead for frog's Experience Strategy practice. Products are not just products anymore; they live within complex business and technological ecosystems and Jason helps clients envision, implement, and evolve complex product and service ecosystems that are focused on bettering the human experience. He is a lead other practices such as design research, interaction design, and organizational transformation.
Before joining frog, Jason worked with Bruce Mau at the Institute without Boundaries on the project Massive Change. The core mission was to communicate the future of design as a transformative capacity that exists within each of us, as well as design’s impact on areas such as health and wellness, urban planning, global markets, the military, and the future of public and personal transportation.
Jason was also a technologist and researcher at Columbia University working for the Center for New Media Teaching and Learning. While there he developed courseware, simulations, and distance learning applications using techniques and methodologies such as ethnography, rapid prototyping, and cognitive/usability testing to drive participatory and iterative design processes that put students and faculty at the center.

MA in Instructional Design and Technology, Teachers College Columbia University
BFA in Painting and Sculpture, Memphis College of Art




Framing User Experiences