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In Affirming Artifacts—a course which rapidly moves students from products to services to platforms, Class of 2016 student Eden Lew created Nutshell—a speculative enterprise aimed at reducing stress and providing a kind of respite from urban life.
Students were asked to "redesign the next thing they threw out," and in seven weeks Eden Lew took a discarded sandwich wrapper on a journey through prototyping and branding, ending with Nutshell—a pod-inspired platform for productive break-taking.
Inspired by the wrapper, Eden initially identified potential user groups in students and professionals who habitually fail to take proper lunch breaks. The "Lunch sack" was prototyped and tested as an isolation pod for people to eat lunch inside. The next iteration of the sack simplified the pod, and by creating folds and stays, became a collapsible, and wearable, device. Armed with research around the benefits of being alone and re-branded as the Nutshell Go, Eden chose to pursue an ambitious goal of promoting the psychological benefits of solitude.
Following the introduction of a dark, opaque pod called Nutshell Blackout, and a headphone plush helmet called Headshell, the next phase of the project pushed the product into a service platform, and even further into an enterprise called Nutshell Labs, a company offering multiple products and services around solitude and wellbeing. In addition to its products, Nutshell Labs offers meditation workshops to companies and organizations interested in increased productivity and employee satisfaction.