Illusion Spinner: The First MoMA Partnership Product Debuts!


Beginning new phase of Products of Design's ongoing partnership with the Museum of Modern Art to design products for the museum's Wholesale Catalog, the first commercial product has just been released!: The Illusion Spinner, designed  by Class of 2016 alum Oscar de la Hera Gomez.

"I used mathematical and spatial analysis to make the lines on the product morph from an orderly gridded pattern, to a dynamic swirling motif when it's motion," comments Oscar. The product was part of the theme "gifting design," and the result is It's pretty hypnotic when you stared it. Here's the catalog copy:

"Bring a sense of wonder to your desktop as you stimulate your brain with this irresistible rotating paperweight. Spinning this illusion device creates a mesmerizing effect that is both calming and addictive. Made of unglazed bone china with a ball-bearing spinning mechanism."

Here's Oscar initially presenting his idea to MoMA during a design review.

Here's Oscar initially presenting his idea to MoMA during a design review.

MoMA's Gabrielle Zola and Chay Costello first taking a look at the Illusion Spinner.

MoMA's Gabrielle Zola and Chay Costello first taking a look at the Illusion Spinner.

And here's Oscar's original working prototype.

And here's Oscar's original working prototype.

The Illusion Spinner has just been released, and is available to order here. You can check out more of Oscars work at his website (he's currently working at the esteemed firm R/GA), and check back very soon for the second MoMA-partnered product to be released, designed by recent alum Panisa Khunprasert.