For a long time, when Doug Fertig heard people talking about wanting to live a healthier life, he perceived a problem: the conversation would focus on building better habits around diet and exercise. Through personal experience and research, however, Doug knew that this was only part of the solution. Taking into consideration the fact that one in four people will suffer from a mental health issue in their life, he argues, "'making healthier choices' are not choices that are simply healthier for our body, but rather also healthier for our mind."

With over 2,655 bike share stations in 65 cities and 90,000 active commuters across the United States, bike commuting is an undeniable trend—but the market caters almost exclusively to men. Versi is a fashionable, durable, and versatile piece that can go "from wheels to work" in an instant.

“At first, it was hard for us to relate to our target audience," comments Souvik. "But we quickly realized that underneath the sometimes strange behavior of denimheads—whether that was soaking their jeans in the bathtub in lieu of washing it in the washing machine to avoid losing too much indigo dye in their jeans, or participating in denim world tours where jeans would be sent around the world to be worn by different denimheads for a month at a time—there was an underlying theme of commitment to sustainability and authenticity...values that we could very much relate to.”