Glare is a longboard skateboard brand designed for the urban commuter. The core technology is the Uplight—a long-wavelength beam of light projected upward onto the rider which increases nighttime visibility and thereby reduces the risk of collision with cars. Designed by second-year students Qixuan Wang, Eugenia Ramos, Micah Lynn, and André Orta, the project brief was “to identify a subculture, design a product to suit a need or opportunity within that community, and then finally design a brand around that product.”