In his thesis, AUTOMADA: Privacy and Propriety in the Age of Surveillance Capitalism, Weston Rivell sets out to address the universal problem of internet surveillance. This is part of a more significant issue we are now identifying as 'surveillance capitalism' thanks to author Shoshana Zuboff who states, "Users are not customers, nor are they 'the product.' They are merely free sources of raw material." This raw material is processed into behavioral information used to shape our worldview and manipulate our actions through targeted content and choice architectures.

In their daily lives, many people tend to invest time, energy, and attention towards caring for animals, yet overlook the emotional importance of plants. Although plants provide raw materials for food, clothing, shelter, and medicine, people often do not lavish the same affection that they do on animals. As a recent example, in 2019, when forest fires tore through Australia, and rainforest fires engulfed the Brazilian Amazon, many people were more concerned with how many animals were dying, rather than considering the destruction of plants. If people continue to overlook the crucial role that plants play in their lives and in their societies, many plants will go extinct—and humans, unable to obtain the species that they need, will eventually pay a terrible price. To counteract this, Yue Leng’s thesis aims to help urban millennial dwellers connect to nature before it’s too late. By exploring how design can help people to recognize and understand plant blindness in their daily lives, Yue proposes new biological pathways of communication between humans and nature.