Storytelling in design involves using visual elements to create a narrative for your audience. Audiences want to form connections with brands and products. They want to feel that brands understand their motivations, struggles, hopes, and desires. Brands do this by creating designs that fulfill desires or overcome struggles. 

A product designer is an essential member of any design or digital team. They are the person responsible for overseeing and collaborating on the design, usability, and experience of any physical or digital product. In addition to overseeing the visual aspects of a product, product designers make sure a business’s goals are within reach by optimizing the product to meet a user’s needs in an intuitive, functional way.