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MASTERS THESIS: Things, by Elisa Werbler
Thesis, Student Projects Allan Chochinov Thesis, Student Projects Allan Chochinov

MASTERS THESIS: Things, by Elisa Werbler

Elisa Werbler’s master’s thesis, Things, explores how we ascribe value to our everyday possessions. It examines the things we cherish from our past, the things that signify our relationships with others, the things we consume, the things we share, and the things we can’t bear to part with. Western society suffers from an affliction known as “loss-aversion”—the pain of losing something is greater than the pleasure of gaining something. This term, coined by world renowned psychologist Daniel Kahneman, goes hand in hand with what’s known as “the endowment effect”—the idea that something is more valuable to you than anyone else, simply because it’s yours. The combination of these two ideas led Werbler down a path of trying to pinpoint the exact moment when a decision is being made about something, whether it is in anticipation of a purchase, or an attempt to let go.

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